
Where Shopify's app model hits a wall
Shopify is genuinely good at what it's built for, which is why most merchants who leave aren't chasing a trend — they've hit a specific limit. Usually it's B2B: tiered pricing, negotiated customer pricing, or quote workflows that Shopify's checkout wasn't designed to express even with apps stacked on top.
The other common wall is catalog complexity — deep variant structures, bundles, or product relationships that start fighting Shopify's data model once a catalog scales past a certain size. At that point, apps that used to patch the gap start adding cost and fragility instead of solving the problem.


