
Why merchants are leaving Magento now
The push rarely comes from Magento being bad software — it's cost. Adobe Commerce enterprise licensing has climbed sharply in recent years, and Magento typically needs a heavier hosting stack (Elasticsearch, Redis, Varnish) to perform well at scale than Shopware does. Magento 1 stores are already unsupported, which adds urgency for anyone still on it.
Catalog complexity is the other driver: Magento's data model is deep, and merchants who built years of custom modules, attribute sets, and B2B pricing logic on top of it want that same depth without the ongoing infrastructure bill. Shopware's B2B Suite has closed most of that functional gap.


