Ecommerce solutions by business type

Platform vendors sell features, not business models, so it's easy to end up choosing based on demos rather than how your business actually operates. A wholesaler who needs quote workflows and a DTC brand chasing checkout speed will never be well served by the same default recommendation, no matter how flexible the platform claims to be.

The business model determines what the platform has to do natively versus what gets bolted on with custom code or third-party apps. Bolted-on B2B logic on a B2C-first platform tends to break in ways that only surface once real customers start using it — a pricing rule that doesn't apply consistently, or an approval flow that works for one buyer but not two.

Some businesses genuinely need to split traffic across separate storefronts — retail and wholesale customers browsing the same catalog under different rules, or regional stores with different tax and currency requirements. Forcing all of that into one storefront usually means compromises everywhere instead of clean answers anywhere.

The decision to split or consolidate comes down to how much pricing, access, and content actually diverge between customer groups. When the overlap is small, one storefront with conditional logic is simpler to maintain. When it's large, separate storefronts sharing one backend keep each experience clean without duplicating your catalog.