How do you decide which platform fits which business model?

We look at three things first: catalog complexity, how pricing and access vary by customer, and how many people touch the admin day to day. A straightforward DTC catalog under a few thousand SKUs usually points to Shopify. Tiered B2B pricing, quote workflows, or multi-entity operations push toward Shopware or Magento. We'll tell you the honest tradeoff, not just the platform we prefer to build on.

Can one store serve more than one of these needs at once?

Yes, and it's more common than not. A B2B wholesaler selling into three countries with a separate retail storefront is a B2B, multi-store, and international project simultaneously. We model that upfront in the data and account structure rather than retrofitting it later.

We're small today but expect to outgrow our current setup — should we plan for enterprise scale now?

Generally no. Building enterprise-grade infrastructure for a catalog of 500 SKUs wastes budget and slows you down. We architect for your next 12-18 months of real growth, not a hypothetical five-year plan, and we design the data model so a later migration isn't a rebuild.

Solutions

Ecommerce solutions by business type

A wholesaler running tiered pricing and quote workflows needs a fundamentally different build than a DTC brand optimizing checkout conversion. We scope the platform and architecture to how your business actually sells — Shopware, Magento, or Shopify — rather than forcing your business into whatever platform we sold you.

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Commerce control room overlooking a warehouse through floor-to-ceiling glass, with storefront models on the table

business models: 5
architecture: Platform-agnostic
catalog scale: B2B → enterprise
scoping: Model-first

Explore

Solutions, broken down

Each area is its own page — scope, process, and honest FAQs, not a generic service blurb.

Wholesale buyer reviewing a pallet of goods on a tablet in a warehouse aisle with forklifts behind her

B2B

Wholesale storefronts built for negotiated deals, not impulse buys

Premium product box opening on a marble kitchen island next to a phone showing a one-page checkout

B2C

Storefronts built to convert, not just to catalog products

Enterprise

Large catalogs, heavy traffic, and teams that need real operational controls

Three distinct boutique storefront models sitting on one shared glass backend platform, linked by blue light

Multi-Store

Several storefronts, one backend that doesn't turn into a mess

Glass globe on a dark desk with electric-blue shipping routes arcing to miniature storefronts on other continents

International

Multi-currency, multi-language, and the tax/logistics mess that comes with it

Overview

Commerce architecture follows the business, not the other way around

Most agencies sell a platform first and figure out your business model second. That's backwards, and it's why so many ecommerce rebuilds end up bolting on workarounds within a year. A B2B wholesaler negotiating net-30 terms with tiered customer pricing has almost nothing in common, technically, with a B2C brand optimizing a one-page checkout for impulse buys — yet both get sold the same theme-and-plugins package because it's what the agency knows how to build.

We start from the business model. B2B Ecommerce means account hierarchies, quote-to-order workflows, and pricing that varies by customer, not just by SKU — Shopware's B2B Suite handles this natively, which is why it's usually our first recommendation there, though Magento's B2B module is a legitimate alternative for larger catalogs. B2C Ecommerce is a different problem entirely: conversion rate, page speed, and checkout friction matter more than account complexity, and Shopify's constraints are often a feature, not a limitation, because they keep a small team from overbuilding.

Scale changes the calculus again. Enterprise Ecommerce isn't just "B2C with more traffic" — a 200,000-SKU catalog with multiple warehouses and a dozen people touching the admin panel daily needs real content governance, role-based permissions, and infrastructure that doesn't fall over during a flash sale. Multi-Store Ecommerce adds a different axis of complexity: running several storefronts — separate brands, regional sites, or wholesale versus retail channels — from one backend, which is a data-modeling problem as much as a technical one. And International Ecommerce layers currency, language, tax, and logistics on top of whichever of the above you're already solving for, which is why it's rarely a standalone project — it's a set of requirements that gets stitched into a B2B, B2C, or enterprise build.

In practice, a single client project often spans two or three of these at once — an enterprise B2B distributor selling into five countries through three regional storefronts isn't an edge case, it's a Tuesday. We build the data model and platform choice around that reality up front, instead of discovering the gaps six months post-launch.

Why business model should drive the platform choice

Platform vendors sell features, not business models, so it's easy to end up choosing based on demos rather than how your business actually operates. A wholesaler who needs quote workflows and a DTC brand chasing checkout speed will never be well served by the same default recommendation, no matter how flexible the platform claims to be.

The business model determines what the platform has to do natively versus what gets bolted on with custom code or third-party apps. Bolted-on B2B logic on a B2C-first platform tends to break in ways that only surface once real customers start using it — a pricing rule that doesn't apply consistently, or an approval flow that works for one buyer but not two.

How we scope a solution to your model

We start every engagement by mapping how orders, pricing, and accounts actually work today — not how they're supposed to work on paper. That means looking at spreadsheets, phone orders, and manual workarounds your team already uses, because those reveal the real requirements a platform needs to support.

From there we size the platform against catalog complexity, admin headcount, and how many of these business models overlap in a single project. A distributor selling to five countries through three storefronts isn't rare — it's common enough that we plan for overlap from the first conversation, not after launch.

When one storefront can't serve every model

Some businesses genuinely need to split traffic across separate storefronts — retail and wholesale customers browsing the same catalog under different rules, or regional stores with different tax and currency requirements. Forcing all of that into one storefront usually means compromises everywhere instead of clean answers anywhere.

The decision to split or consolidate comes down to how much pricing, access, and content actually diverge between customer groups. When the overlap is small, one storefront with conditional logic is simpler to maintain. When it's large, separate storefronts sharing one backend keep each experience clean without duplicating your catalog.

Why us

Why work with us on solutions

We scope the platform to the model

We start with how your business actually sells — pricing, accounts, order volume — then pick Shopware, Magento, or Shopify to match, instead of defaulting to whichever platform we're used to building.

We plan for overlap, not a single label

Most real projects are B2B and multi-store and international at once. We model that combination up front instead of treating each as a separate add-on later.

We say when you don't need enterprise scale

If your catalog and traffic don't justify enterprise infrastructure yet, we'll tell you, and architect for your next 12-18 months instead of a hypothetical five-year plan.

We build on whichever platform actually fits

We work across Shopware, Magento, and Shopify, so the recommendation follows your catalog and operations, not a single platform we're locked into selling.

We design the data model before the storefront

Accounts, pricing, and catalog structure get modeled first, because a storefront rebuild is expensive but a data model fixed later is worse.

FAQ

Questions about solutions

No. Shopware is our default recommendation for B2B and multi-store setups because its B2B Suite and multi-shop features are native rather than bolted on, but we build all of these on Magento and Shopify too, depending on catalog size, budget, and what your team already knows how to operate.

Ready to talk about solutions?

Tell us about your project — we'll reply within one business day with next steps.

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