Why international adds complexity to any model
International selling isn't a separate business model — it's a set of requirements (currency, language, tax, logistics) that layers onto whatever B2B, B2C, or enterprise build you're already running. That's why it's rarely a standalone project for us; it gets stitched into the underlying architecture.
The complexity compounds fast: a product priced correctly in one currency needs correct tax treatment in another country, correct shipping rates in a third, and localized content throughout. Missing any one of these creates a checkout that looks fine until a real customer in that market tries to buy.
