Why B2B buying doesn't fit a retail checkout
B2B buyers don't shop like consumers. They negotiate pricing, order in recurring volume, and often need someone else in their company to approve a purchase before it's placed. A checkout built for one-click impulse buys has none of the fields or logic this process actually requires.
Quote-to-order workflows, customer-specific catalogs, and net-terms invoicing aren't nice-to-haves bolted onto a normal storefront — they're the core of how a wholesale relationship works. Platforms that treat these as edge cases force you into manual workarounds that don't scale past a handful of accounts.
